Every Year, a Harder Brief. Every One, Delivered on Time.

Where it started

In Ho Chi Minh City, a small e-commerce team was learning to do one thing well, put the right product in front of the right person. We launched two sites, Takara.vn for distribution and Mirako.vn for goods under our own brand, and slowly built the anime and merchandise business up to around 500 organic orders a day.

Pokémon found us

That reach is how Pokémon found us. We launched our Pokémon merchandise the very same day Pokémon Go went live, an official licensee riding the wave from day one.

We built the Mirako brand and brought the program into more than 230 retail doors across Vietnam, from Ministop and Aeon Mall to Kimdong and Phuong Nam Books. It was our first lesson at scale, a license is a promise, and a promise has to reach the shelf intact.

A very specific blue

That same year, we started working as an OEM manufacturer for Doraemon and Shin-chan, two of Japan's most beloved characters, through Tagger, the long-time master licensee that holds these characters in Vietnam.

The challenge was immediate. Doraemon's face holds an exact ratio, the eyes, the whiskers, the space between them. And the blue is never just blue, it's one precise Pantone shade. A fraction off, and the character is no longer himself.

Japanese licensors don't compromise on those details. They taught us that authenticity isn't a feeling, it's a specification, and that discipline still runs through how we work today.

Two years, one yes

In 2018, we started pursuing something bigger: a competitive bid in Shanghai to become ThreeSixty Group's authorized Vietnam sourcing partner, the group behind FAO Schwarz, Sharper Image, and Vornado.

Across two years, ThreeSixty came to see how we worked, again and again, then brought us through Shanghai, Guangzhou, and Hong Kong to train alongside factories already certified to export to the United States. We learned the standard on the floor where it was already being held.

That partnership opened the door with ThreeSixty Group, first as a sourcing partner, then as a manufacturer: 85 SKUs across eight categories, from plush toys to travel luggage, for a retail network that includes Walmart and Target.

The first container

We had the partnership with ThreeSixty. Now we needed to prove we could execute at scale.

In 2020, we received the order that would define our export capabilities: 120,000 plush dolls, safety-tested and bound for the United States. Closing the deal took time, navigating compliance, production timelines, and the logistics of shipping to some of the world's largest retailers.

It took until 2022 to deliver. That first container was our proof of concept: Walmart, Target, and retailers across the US received their products, on spec, on time, on budget.

It was our first major export, and the moment we stopped being a local partner and became a global one.

Two brands, one bridge

Today, Takara works alongside Sotafi, our B2B platform connecting suppliers with buyers across Vietnam and beyond. Takara stays focused on sourcing, licensing, and manufacturing. Sotafi opens the door to a wider network.

Together they carry forward what has always been true, we are the bridge between global ambition and local expertise.

We don't own factories. We own the relationships, the standards, and the process, the process that gets your product to you on time, on spec, on budget. The same discipline that once measured a shade of blue now measures every promise we make.