Customers


Licensed merchandise, corporate gifts and movie tie-ins for brands across Vietnam and beyond, from a first prototype to shelves nationwide.

  • The Pokémon Company
  • Tagger
  • Doraemon
  • ThreeSixty Group
  • FAO Schwarz
  • HKTDC
  • Rohto Vietnam
  • Keppel Land
  • World Trade Center
  • Hanoi Centre
  • Galaxy Cinema
  • Ministop
  • Aeon Mall
  • Kim Đồng
  • Phương Nam Books
Rohto Vietnam blind-box plush campaignFeatured story

How Rohto Vietnam got a 23,400-unit plush blind box 25 days ahead of contract

7 days
to first R1 samples for 3 designs
23,400
blind-box plush units delivered
25 days
ahead of the contract date
Read story
01 · Case studies

Stories from the partners

Real launches, real numbers: what was made, how fast, and for whom.

Pikachu ear headband and Pikachu-tail print t-shirt from the Pokémon apparel rollout
Licensor: The Pokémon Company

Pokémon Merchandise Rollout

Acquired the Pokémon apparel & plush license alongside the Pokémon Go launch, then built our own Mirako brand to carry it into Ministop, Aeon Mall, Kimdong and Phuong Nam Books nationwide.

230+ retail doors+35% e-commerce sales
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Apparel and plush merchandise under our own Mirako brand, distributed to 151 Ministop stores, 4 Aeon Mall outlets, 4 Kimdong locations and 66 Phuong Nam Books stores, plus Shopee, Lazada and Tiki, timed to launch alongside Pokémon Go.

  • 230+ retail doors across 4 chains, 8 SKUs
  • +35% e-commerce sales in the first three months
  • Pop-up stores at high-traffic locations for fans
  • Official Pokémon licensee from 2018
Read the full case study
Harpen Iman plush doll line produced through Takara for ThreeSixty Group
ThreeSixty Group (Sharper Image, Vornado)

ThreeSixty Group Sourcing Partnership

Won a competitive bid in Shanghai to become ThreeSixty Group's authorized Vietnam sourcing agency, across eight product categories for a retail network that includes Walmart, Target and other major US retailers.

85 SKUs120,000 plush dolls exported
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Sourcing, manufacturing and delivery across plush toys, remote-control toys, specialized lighting, foam footwear, wooden toys, functional racks, travel luggage and eco-friendly cut-and-sew goods.

  • 120,000 plush dolls exported to Harpen Iman for distribution to Walmart and Target
  • 85 SKUs across eight product categories
  • Quality and compliance held across every category
Read the full case study
LipIce Sheer Color lip balm lineup with the "Thỏ 7 Màu" blind-box plush characters
Rohto Vietnam

Blind-Box Launch: 7 Designs, 25 Days Early

A plush blind-box collection for "Thỏ 7 Màu" and LipIce Sheer Color: seven designs, strict compliance requirements and a tight launch date.

23,400 units25 days ahead of contract
View project

Full cycle from sketch to 3D design to prototype to mass production.

  • 7 designs; R1 samples for the first 3 designs in 7 days
  • 23,400 plush units produced
  • Delivered 25 days ahead of contract
Read the full case study
Doraemon plush toy in a pirate costume, produced to the license's exact face ratio and Pantone blue
Client: Tagger · Doraemon · Shin-chan · One Piece

Japanese Character Merchandise OEM

OEM manufacturer for Tagger, the long-time master licensee of Doraemon, Shin-chan and One Piece in Vietnam: apparel and merchandise built to the standard Japanese licensing demands, plus e-commerce fulfillment.

26 SKUsSince 2018
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OEM manufacturing and e-commerce fulfillment for Doraemon, Shin-chan and One Piece licensed merchandise, produced for Tagger and held to Japanese licensing’s strict QC standards, down to exact color ratios.

  • 26 SKUs in production
  • OEM manufacturer since 2018
  • E-commerce fulfillment included
Read the full case study
Hong Kong skyline over Victoria Harbour
HKTDC Partner

HKTDC Partnership

A relationship that opened doors across Hong Kong's licensing industry: a VIP invite to the Asian Licensing Conference, a selected-supplier slot at Instyle Hong Kong in Vietnam and a sponsored exhibitor spot for our Sotafi brand.

Since 2018HKTDC-sponsored exhibitor
View project

A long-running relationship with HKTDC that has repeatedly opened doors into Hong Kong's licensing and electronics industries.

  • VIP invite to the Asian Licensing Conference (2018)
  • Selected supplier at Instyle Hong Kong in Vietnam
  • HKTDC-sponsored exhibitor as Sotafi (formerly Zone42) at the Hong Kong Electronic Fair 2023 Startupzone
Read the full case study
BIDU mascot plush figures with World Trade Center Binh Duong New City branded totes
World Trade Center (BIDU)

BIDU Mascot: World Trade Center

Designed and built the BIDU brand mascot for World Trade Center: sketch to finished costume, five size variants, held to strict brand-image standards.

5 size variants14-day turnaround
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Full mascot design and production cycle for BIDU, from concept sketches to a finished costume approved against World Trade Center's brand guidelines.

  • 5 size variants for display and gifting
  • 14 days from brief to finished mascot
  • Built to strict brand-image compliance
Read the full case study
Keppel Land Mid-Autumn gift set: moon lamp and mooncake plush pouches
Keppel Land

Keppel Land: Mid-Autumn Corporate Gifts

A Mid-Autumn corporate gift set for one of Vietnam's leading real estate developers: a mooncake-shaped plush pouch paired with a lamp shaped like the moon, matched to the brand's premium positioning.

5 SKUs1,500 sets
View project

Trung Thu set the brief: turn a mooncake into something you could hold, and the moon into something that glows. The result was a plush pouch shaped like a mooncake, paired with a lamp shaped like the moon itself, delivered on schedule.

  • 5 SKUs, anchored by the mooncake pouch and the moon lamp
  • 1,500 sets produced
  • The moon lamp was 3D printed to meet the Mid-Autumn deadline
  • Delivered on time in 30 days
Read the full case study
Galaxy Cinema 'Thỏ Ơi' movie merchandise plush keychains
Galaxy Cinema

Galaxy Cinema: “Thỏ Ơi” Movie Merchandise

Plush toys, accessories and collectibles for Galaxy Cinema's feature film “Thỏ Ơi”, built to strict character-design compliance on a tight release-window timeline.

5 SKUs3,500 units in 21 days
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A full character-merchandise line produced to launch alongside the film's release.

  • 5 SKUs across plush, accessories and collectibles
  • 3,500 units produced
  • Delivered in 21 days to align with the film's launch
Read the full case study

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02 · A decade of launches

From an e-commerce team to licensed programs

Every milestone below is a real program. Click one to jump to its story.

  1. 2013Founded in Ho Chi Minh City

    A small e-commerce team running Takara.vn and Mirako.vn, growing to about 500 organic orders a day.

  2. 2016Pokémon license

    Apparel and plush license timed with the Pokémon Go launch, plus early OEM partnerships and pop-ups.

  3. 2018Licensee, OEM, HKTDC

    Official Pokémon licensee; OEM for Tagger on Doraemon, Shin-chan and One Piece; VIP invite to the Asian Licensing Conference.

  4. 2020ThreeSixty Group

    Won a competitive bid in Shanghai to become the group’s Vietnam sourcing partner for major US retailers.

  5. 2023Hong Kong stage

    Selected supplier at Instyle Hong Kong in Vietnam; HKTDC-sponsored exhibitor as Sotafi.

  6. 2024Brands & mascots

    BIDU mascot for World Trade Center in 14 days; 1,500 Keppel Land gift sets in 30 days.

  7. 2025Blind boxes & film

    Rohto blind box delivered 25 days early; Galaxy Cinema “Thỏ Ơi” merchandise in 21 days.

03 · Clients & partners

Trusted across licensing, retail and corporate

In-house 3D design and prototyping for Biti's Hunter, VNG, ASUS, Runam, Nika Keyboard and Saurus Coffee, including a 65 cm resin dragon for Biti's Hunter made from 420 miniature shoes.

2013founded in Ho Chi Minh City
230+retail doors in the Pokémon rollout
120,000plush dolls exported with ThreeSixty Group
25 daysearly: 23,400 Rohto blind-box plush
Takara

Bring Takara your next launch.

Licensed merchandise, corporate gifts or a mascot for your brand: start with a sketch, a reference or a deadline.