
Pokémon Merchandise Rollout
Acquired the Pokémon apparel & plush license alongside the Pokémon Go launch, then built our own Mirako brand to carry it into Ministop, Aeon Mall, Kimdong and Phuong Nam Books nationwide.
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Apparel and plush merchandise under our own Mirako brand, distributed to 151 Ministop stores, 4 Aeon Mall outlets, 4 Kimdong locations and 66 Phuong Nam Books stores, plus Shopee, Lazada and Tiki, timed to launch alongside Pokémon Go.
- 230+ retail doors across 4 chains, 8 SKUs
- +35% e-commerce sales in the first three months
- Pop-up stores at high-traffic locations for fans
- Official Pokémon licensee from 2018
















