
Pokémon Merchandise Rollout
Acquired the Pokémon apparel & plush license timed alongside the Pokémon Go launch, built our own Mirako brand to carry it into Ministop, Aeon Mall, Kimdong, and Phuong Nam Books nationwide.
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Apparel and plush merchandise under our own Mirako brand, distributed to 151 Ministop stores, 4 Aeon Mall outlets, 4 Kimdong locations, and 66 Phuong Nam Books stores (plus Shopee, Lazada, and Tiki), timed to launch alongside Pokémon Go.
- 230+ retail doors total across 4 chains, 8 SKUs
- 35% e-commerce sales lift in the first three months via omni-channel campaigns
- Pop-up stores at high-traffic locations for immersive fan experiences



















