Introducing Takara PortalSee the demo

Trusted with global IP.Built for what’s next.

Bring a signed license or a design brief. Takara delivers finished, shelf-ready merchandise through vetted partner factories in Vietnam.

Brands and programs Takara has made for

The Pokémon CompanyTaggerThreeSixty GroupFAO SchwarzRohto VietnamGalaxy CinemaKeppel LandWorld Trade CenterHKTDCHanoi CentreMinistopAeon Mall
01 · Who we are & who we serve

You bring the story.
Takara makes the merchandise.

Origin & mission

Who we are

Takara began as a small e-commerce team in Ho Chi Minh City in 2013. Today it is the creative-manufacturing partner behind merchandise people love: designed in-house, produced through a vetted partner-factory network, delivered on schedule, sometimes a month early.

Read our story
Clients & reach

Who we serve

The people who own stories, and the people who put them on shelves: licensors like The Pokémon Company and Tagger, US retail programs like ThreeSixty Group, film studios like Galaxy Cinema, and corporate teams like Keppel Land.

230+retail doors in the Pokémon rollout
120,000plush dolls exported with ThreeSixty Group
25 daysahead of contract for Rohto

02 · WHAT WE BUILD & SOURCING VERTICALS

Two distinct sourcing paths. One accountable partner.

Living Plush Toy Lookbook & Spec DatabaseReal production samples · Fabric and Pantone references · Size and spec for every piece
Explore Full Lookbook

03 · INSTANT SOURCING RECOMMENDATION

Get a production recommendation from Takara

By submitting, you understand how Takara AI analyzes technical specifications and agree to our Privacy Policy.

04 · How we work

Every order, sample and QC report.
All in one place.

See demo →
QC passedPlush mascot · 24 photos
05 · Our story

Humble beginnings.
Still learning every day.

In 2013 we were a small e-commerce team in Saigon. Everything since, we learned one order at a time.

  1. 2013

    It started with a storefront.

    Takara.vn. About 500 orders a day, every one of them organic.

    Takara
  2. 2016

    Our first license.

    Pokémon, under our own Mirako brand, in 230+ stores across Vietnam.

    PokémonAeon MallMinistop
  3. 2018

    Japan taught us precision.

    OEM for Tagger on Doraemon, Shin-chan and One Piece.

    DoraemonTagger
  4. 2020

    Two years of pitching. One yes.

    Won ThreeSixty Group's Vietnam sourcing in Shanghai.

    ThreeSixty GroupFAO SchwarzSharper Image
  5. 2022

    120,000, on American shelves.

    Plush dolls delivered to Walmart, Target and other US retailers.

    ThreeSixty Group
  6. Today →

    Licensed IP and corporate gifts.

    Rohto, Galaxy Cinema, Keppel Land, WTC. 23,400 plush for Rohto, delivered 25 days early.

    RohtoWorld Trade CenterKeppel LandGalaxy Cinema
Read the whole story
06 · Case studies

Made to look good on shelves, and to sell.

01 / 07
See all case studies
07 · Factory vetting & compliance

Every factory earns your order before it sees your artwork.

Takara holds no certifications itself. Its job is to find and vet partner factories that do, against the same four criteria, before any work is assigned.

Takara Portal · 25s
01

Quality systems

How the line controls materials, workmanship and inspection before goods leave.

02

Labor & social

Working conditions, wages and safety, checked against recognised social audits.

03

Environment

Waste, chemicals and energy practice at the facility.

04

Production integrity

Capacity, subcontracting and IP handling, so your artwork stays on the assigned line.

Standards held by partner factories and labs in the network

  • amfori BSCISocial compliance
  • Sedex SMETA4-pillar ethical audit
  • Disney FAMAFacility authorization
  • ISO 9001Quality management
  • QCVN 3 · CRVietnam toy safety
  • ASTM F963 · CPSIAUS toy safety
  • EN71EU toy safety
  • SGS · Bureau VeritasAccredited lab testing
Read the vetting playbook
08 · Where to begin

Launch day is a celebration.
The legacy is built here.

Start with a sketch, a signed license or a deadline. Takara comes back with a plan, a sample schedule and pricing.

FAQ

Questions buyers ask first.

Something else? Ask Takara directly.

What are the minimum order quantities?

Plush and soft goods start at 500 pieces per design for Vietnam, and 1,000 per design for export. Ready-made OEM catalogue patterns start at 500 pieces and can be mixed across designs. Molded figures and blind boxes start at 3,000 pieces to cover tooling. Corporate gift sets start at 100 to 300 sets.

How long do sampling and production take?

A typical sample takes about 10 days and mass production about 30 days, depending on the product and quantity. For Rohto’s blind-box launch, R1 samples of the first 3 designs came in 7 days and 23,400 units were delivered 25 days ahead of contract.

Does Takara own the factories?

No. Takara is a creative-manufacturing partner: it designs, samples and manages production through a network of vetted partner factories in Vietnam and China, each audited on quality, labor, environment and production integrity before work is assigned.

How is our IP protected?

An NDA is signed before any artwork, 3D file or style guide changes hands, and production runs only at the assigned partner factory. Takara has produced licensed merchandise for The Pokémon Company and for Tagger, the master licensee of Doraemon, Shin-chan and One Piece in Vietnam.

Which safety standards can products meet?

Partner factories produce to international toy-safety standards such as EN71 and ASTM F963, and hold audits such as BSCI, SMETA or FAMA. Lab testing for your destination market is arranged through accredited labs.

What are the payment and delivery terms?

Payment terms are set in each contract and tailored to the order, typically a deposit to start production and the balance before handover. Delivery follows Incoterms 2020 as agreed: EXW, FOB, CIF or DDP.