Key takeaways

  • World Trade Center Binh Duong New City needed an official brand mascot for grand opening ceremonies and international delegate gifting.
  • Takara translated 2D concept character sketches into physical 3D prototypes across 5 distinct sizes within 7 days.
  • Delivered a full wearable mascot costume alongside 5,000 corporate gift plushies in 14 days total.
  • Every unit strictly matched WTC's global Pantone branding, ergonomic ventilation standards, and child-safe fabric certifications.

Creating a brand mascot that represents an international trade hub is not just an artistic challenge—it is an engineering discipline. Proportions must scale gracefully from a 15cm collectible plush keychain to a 2-meter wearable mascot costume that performers can comfortably wear during multi-hour events.

BIDU mascot plush figures with World Trade Center Binh Duong New City branded totes and WTCConnect materials
The finished BIDU mascot plush collection alongside official WTCConnect event materials.

The Brief: Fast-Track Mascot Launch for World Trade Center

World Trade Center Binh Duong New City (WTC BDNC) is the premier gateway for international trade, exhibitions, and economic development in southern Vietnam. Approaching an international trade expo, WTC needed a mascot that embodied modern dynamism while remaining instantly approachable to visitors and foreign dignitaries.

The brief required five different physical size variations—ranging from executive desktop plush to full-scale event mascot costumes—with delivery locked into an unbending 14-day opening countdown.

The Execution: 3D CAD Modeling to Rapid Cut-and-Sew

Takara ran the program through an accelerated development track:

  • Day 1–3: 3D Sculpting & Pantone Color-Matching: Converted 2D character turnarounds into precision 3D CAD models. Custom dye-lots matched WTC's corporate cyan and warm accent tones.
  • Day 4–7: Physical Pre-Production Prototyping: Built full master samples for all 5 size variations, optimizing plush stitching lines to preserve facial expressions.
  • Day 8–12: Mascot Costume & Production Batch: Fabricated the wearable mascot suit featuring an ultra-lightweight EVA inner shell, hidden cooling fans, and high-visibility eye mesh. In parallel, 5,000 plush units ran through mass assembly.
  • Day 13–14: Inline QC & Handover: 100% metal detection pass, custom gift-box packaging, and on-site delivery to WTC's exhibition complex.

The Results

Real Data: 5 size variants delivered in 14 days, 100% approval from WTC executive board on first physical inspection.

  • 5 size variants produced: 15cm keychain, 30cm desktop plush, 50cm executive gift, 80cm showroom display, and full 2-meter wearable costume.
  • Delivered on time in 14 days: Enabled WTC to launch its branded mascot across major television broadcasts and international delegations.
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