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Logos, colours and images for presenting Takara correctly in press, partner materials and co-branded merchandise.
Write Takara as one word with a capital T. Product names keep their capitals too, for example Takara Portal. Sotafi is a separate brand of Takara Corporation JSC and is written on its own, never as "Takara Sotafi".
What the name means. Takara (宝) is the Japanese word for treasure.
The wordmark is the primary way to show Takara. Use it as supplied: keep its proportions, keep the orange accents, and leave clear space around it at least the height of the letter t.
The emblem is for small spaces where the full wordmark does not fit, such as app icons and social avatars. Mira, the teal baby dragon, and Koko, the small yellow egg, are Takara's mascots; use them alongside the wordmark, not in place of it.
Takara Orange and Ink carry the brand; white gives them room. The mascot colours belong to Mira and Koko and are used around them only. Click a colour to copy its hex code.
Screenshots of takarahq.com for articles and partner pages. Use them unedited, and do not combine them with other brands' interfaces.
Photos of merchandise Takara has produced, for articles and partner pages. Please credit Takara and do not edit the products shown.
For logo files, co-branding approval or press questions, write to the Takara team.
Contact TakaraMira is AI and may be wrong. Quotes come from the Takara team.