Key takeaways

  • Keppel Land required a distinctive, high-end Mid-Autumn gift set combining artisan plush with illuminated hardware.
  • Takara developed a custom-sculpted mooncake plush pouch and engineered a 3D-printed textured moon lamp with rechargeable warm LED illumination.
  • Produced 1,500 complete 5-SKU luxury gift sets and delivered 100% on schedule in 30 days.
  • Zero delivery delays or packaging damage across VIP distribution across Hanoi and Ho Chi Minh City.

Corporate gifting during Mid-Autumn Festival in Vietnam runs on an immovable calendar. If the boxes are not on VIP desks 10 days before the full moon, the program loses its entire cultural and brand impact.

Keppel Land Mid-Autumn gift set - moon lamp and mooncake plush pouches by Takara
The bespoke Keppel Land Mid-Autumn gift set: custom velvet mooncake plush pouch and rechargeable 3D moon lamp.

The Brief: Reimagining Tradition for a Premium Real Estate Leader

Keppel Land—one of Asia's premier real estate corporations with iconic developments across Vietnam—wanted to move beyond standard boxed mooncakes. Their marketing executive team sought a concept that clients would keep and display on their desks all year round.

The concept: turn the mooncake into a tactile velvet plush pouch that can store personal accessories, and turn the full moon into an actual glowing decorative lamp, packaged together in an embossed luxury keepsake box.

The Solution: Multi-Material Engineering & 3D Rapid Tooling

Combining soft cut-and-sew plush with electronic ambient lighting required synchronizing two completely different factory processes:

  • Textured 3D Moon Lamp: Rapid SLS 3D prototyping followed by custom rotational molding to achieve realistic lunar crater surface textures, integrated with touch-sensitive dimming and warm LED circuitry.
  • Velvet Mooncake Pouch: High-density micro-velvet fabric embossed with gold foil detailing, high-tensile gold zip pulls, and satin lining.
  • Consolidated Kitting: Both components were packed inside custom EVA shockproof foam inserts and magnetic-closure rigid gift boxes.

The Results: 1,500 Sets Shipped On Time

Real Data: 1,500 5-SKU gift sets delivered in 30 days with zero shipping damage, 100% on-time handover.

  • 5 SKUs per box set: Moon lamp, wooden stand, mooncake pouch, USB-C braided cable, and personalized greeting card.
  • 30-day turnkey turnaround: From 3D design approval to door-to-door delivery across Keppel Land's headquarters and residential sales galleries.
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