Selling plush and merchandise in Vietnam

For toys sold at retail in Vietnam, QCVN 3:2019/BKHCN applies, with a registered conformity announcement and the CR mark. Corporate gifts that are given away, not sold, need only a full, valid VAT invoice. Production is local, so there is no import duty.

Checked 9 Nov 20263 requirements for plush1 sources

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At a glance

Import duty from Vietnam
None: made in Vietnam.
Tax at import
VAT on the invoice.
Marks
CR mark for toys sold at retail.
Key document
Conformity announcement (method 5, no per-unit testing); gifts: VAT invoice only.
Labels
Vietnamese, per Decree 43/2017 as amended by Decree 111/2021.
Responsible party
The organization placing the goods on the market; Takara supports CR labeling.

Easy to miss

  • Gifts are differentGifts for staff, clients or events that are not sold need only a valid VAT invoice.
  • Retail needs CRSupermarkets, chains, shops and e-commerce sales need QCVN 3 conformity and the CR mark.
  • 500 pcs per designCustom plush for the Vietnamese market starts at 500 pieces per design.

Requirements by product

Pick your product. Indicative checklist from Takara’s market rule set; the accredited lab confirms the final scope.

Plush & toys1 test · 2 labels

  • Test
    QCVN 3:2019/BKHCN

    Vietnam’s national technical regulation on toy safety, tested at a designated lab.

  • Label
    Conformity announcement & CR mark

    Toys need a registered conformity announcement and the CR mark before they go on sale.

  • Label
    Goods labeling (Decree 43/2017, amended by Decree 111/2021)

    Labels in Vietnamese showing the product name, the responsible organization, origin and the mandatory content for the product group.

Apparel1 test · 1 label

  • Test
    QCVN 01:2017/BCT

    Limits on formaldehyde and aromatic amines released from azo dyes in textile products.

  • Label
    Goods labeling (Decree 43/2017, amended by Decree 111/2021)

    Labels in Vietnamese showing the product name, the responsible organization, origin and the mandatory content for the product group.

Drinkware1 test · 1 label

  • Test
    QCVN 12:2011/BYT series

    Hygiene and safety rules for food-contact items by material (plastic, metal, glass and ceramic), with a product self-declaration before sale.

  • Label
    Goods labeling (Decree 43/2017, amended by Decree 111/2021)

    Labels in Vietnamese showing the product name, the responsible organization, origin and the mandatory content for the product group.

Electronics2 tests · 2 labels

  • Test
    QCVN 3:2019/BKHCN

    Vietnam’s national technical regulation on toy safety, tested at a designated lab.

  • Test
    QCVN 4:2009/BKHCN & QCVN 9:2012/BKHCN

    Electrical safety and EMC rules for in-scope household electrical products; wireless products follow separate radio-equipment rules.

  • Label
    Conformity announcement & CR mark

    Toys need a registered conformity announcement and the CR mark before they go on sale.

  • Label
    Goods labeling (Decree 43/2017, amended by Decree 111/2021)

    Labels in Vietnamese showing the product name, the responsible organization, origin and the mandatory content for the product group.

Selling through retailers or under license (3 more)
  • Document
    Full VAT invoice (no certificate)

    Corporate gifts given to staff, clients or at events in Vietnam need no conformity certificate or lab testing; a full, valid VAT invoice is required. If the goods are later sold at retail, QCVN 3 and the CR mark apply.

  • Audit
    Retailer test protocol & factory audit

    Major retailers usually set their own lab test protocol and require a social-compliance audit (for example amfori BSCI or Sedex SMETA) at the producing partner factory. These programs are generally practical for relatively large orders.

  • Audit
    Licensor approvals & factory program

    Licensors approve the concept, pre-production and final samples, and some (for example Disney FAMA) require production at an authorized partner factory. Authorized facilities are limited and generally practical for larger orders.

How Takara handles it

  1. Declare the marketList every market and retailer at inquiry. It sets the tests and the eligible partner factories.
  2. Design for testingComponents, colors and labels are chosen so testing stays clear and affordable.
  3. Test before productionAccredited labs test the approved sample and risky components on production materials.
  4. Label and documentMarks, local-language labels and your importer’s documents are ready before shipment.

Custom plush for the Vietnamese market starts at 500 pieces per design.

Read next

Toy safety matrixMOQ guide

Questions

Do corporate gift plush toys need a CR mark in Vietnam?

No, if they are given away and not sold: a full, valid VAT invoice is enough. QCVN 3 and the CR mark apply to toys sold at retail.

Sources

Checked on 9 November 2026. General information, not legal or customs advice: confirm the rate for your exact tariff code and the requirements for your product with a customs broker or accredited lab.

  1. QCVN 3:2019/BKHCN (toy safety)

Planning plush for the Vietnamese market?

Send the design, quantity, age grade and sales channel. Takara replies within 3 business days with a quote that includes testing and documents.

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