Exporting plush and merchandise to Singapore
Singapore has no customs duty on toys and no pre-market approval. Toys fall under the Consumer Protection (Consumer Goods Safety Requirements) Regulations, which expect them to meet at least one applicable international standard, such as ISO 8124, EN 71 or ASTM F963.
Get a quote for this marketAt a glance
- Import duty from Vietnam
- 0%: Singapore levies customs duty only on liquor, tobacco, motor vehicles and petroleum products.
- Tax at import
- GST 9% at import.
- Marks
- No toy mark; the SAFETY Mark applies only to registered controlled goods such as certain electrical products.
- Key document
- Test reports to an accepted standard (ISO 8124, EN 71 or ASTM F963), kept by the supplier.
- Labels
- English; age grading and warnings as the chosen standard requires.
- Responsible party
- The Singapore supplier (importer or seller).
Easy to miss
- Reuse existing reportsA plush already tested to EN 71 or ASTM F963 for another market can usually support Singapore compliance.
- Targeted enforcementRecent actions focused on magnets, water beads and button-battery toys.
- Simple landed costNo duty; GST 9% on the import value.
Requirements by product
Pick your product. Indicative checklist from Takara’s market rule set; the accredited lab confirms the final scope.
Plush & toys1 test
- TestConsumer Goods Safety Requirements (CGSR)
Toys must meet at least one applicable international standard, such as ISO 8124, EN 71 or ASTM F963, plus the CPSO’s additional requirements. There is no pre-market approval; the supplier keeps the test reports.
Apparel1 document
- DocumentCGSR general safety requirement
Other consumer goods must meet an applicable international standard, or a regional or national standard where no international one exists.
Drinkware1 document
- DocumentCGSR general safety requirement
Other consumer goods must meet an applicable international standard, or a regional or national standard where no international one exists.
Electronics2 tests
- TestConsumer Goods Safety Requirements (CGSR)
Toys must meet at least one applicable international standard, such as ISO 8124, EN 71 or ASTM F963, plus the CPSO’s additional requirements. There is no pre-market approval; the supplier keeps the test reports.
- TestSafety Mark registration (controlled goods)
Electrical products listed as controlled goods must be registered and carry the SAFETY Mark before sale.
Selling through retailers or under license (2 more)
- AuditRetailer test protocol & factory audit
Major retailers usually set their own lab test protocol and require a social-compliance audit (for example amfori BSCI or Sedex SMETA) at the producing partner factory. These programs are generally practical for relatively large orders.
- AuditLicensor approvals & factory program
Licensors approve the concept, pre-production and final samples, and some (for example Disney FAMA) require production at an authorized partner factory. Authorized facilities are limited and generally practical for larger orders.
How Takara handles it
- Declare the marketList every market and retailer at inquiry. It sets the tests and the eligible partner factories.
- Design for testingComponents, colors and labels are chosen so testing stays clear and affordable.
- Test before productionAccredited labs test the approved sample and risky components on production materials.
- Label and documentMarks, local-language labels and your importer’s documents are ready before shipment.
Custom plush for export starts at 1,000 pieces per design, because testing is a fixed cost per design.
Read next
Toy safety matrixQuestions
Do toys need certification in Singapore?
No pre-market approval or SAFETY Mark is needed for toys, but they must meet at least one applicable international standard such as ISO 8124, EN 71 or ASTM F963.
Is there import duty on plush in Singapore?
No. Only GST of 9% applies at import.
Sources
Checked on 9 November 2026. General information, not legal or customs advice: confirm the rate for your exact tariff code and the requirements for your product with a customs broker or accredited lab.
Planning plush for Singapore?
Send the design, quantity, age grade and sales channel. Takara replies within 3 business days with a quote that includes testing and documents.
