--- title: "Case Studies - Licensed Merchandise Portfolio - Takara" description: "Case studies from brands Takara develops and manufactures merchandise for: Rohto Vietnam, ThreeSixty Group, Galaxy Cinema, The Pokémon Company, World Trade Center, Keppel Land and more." url: https://takarahq.com/portfolio lang: en last_updated: 2026-10-11 publisher: "Takara Corporation JSC (takarahq.com)" --- Customers Licensed merchandise, corporate gifts and movie tie-ins for brands across Vietnam and beyond, from a first prototype to shelves nationwide. See the case studies [Start a project](https://takarahq.com/contact) - The Pokémon Company - Tagger - Doraemon - ThreeSixty Group - FAO Schwarz - HKTDC - Rohto Vietnam - Keppel Land - World Trade Center - Hanoi Centre - Galaxy Cinema - Ministop - Aeon Mall - Kim Đồng - Phương Nam Books Rohto Vietnam blind-box plush campaign Featured story Rohto Vietnam ## How Rohto Vietnam got a 23,400-unit plush blind box 25 days ahead of contract **7 days** to first R1 samples for 3 designs **23,400** blind-box plush units delivered **25 days** ahead of the contract date Read story 01 · Case studies ## Stories from the partners Real launches, real numbers: what was made, how fast, and for whom. Pikachu ear headband and Pikachu-tail print t-shirt from the Pokémon apparel rollout Licensor: The Pokémon Company ### Pokémon Merchandise Rollout Acquired the Pokémon apparel & plush license alongside the Pokémon Go launch, then built our own Mirako brand to carry it into Ministop, Aeon Mall, Kimdong and Phuong Nam Books nationwide. 230 + retail doors +35 % e-commerce sales **View project** Apparel and plush merchandise under our own Mirako brand, distributed to 151 Ministop stores, 4 Aeon Mall outlets, 4 Kimdong locations and 66 Phuong Nam Books stores, plus Shopee, Lazada and Tiki, timed to launch alongside Pokémon Go. - 230+ retail doors across 4 chains, 8 SKUs - +35% e-commerce sales in the first three months - Pop-up stores at high-traffic locations for fans - Official Pokémon licensee from 2018 [Read the full case study](https://takarahq.com/insights-pokemon-rollout) Harpen Iman plush doll line produced through Takara for ThreeSixty Group ThreeSixty Group (Sharper Image, Vornado) ### ThreeSixty Group Sourcing Partnership Won a competitive bid in Shanghai to become ThreeSixty Group's authorized Vietnam sourcing agency, across eight product categories for a retail network that includes Walmart, Target and other major US retailers. 85 SKUs 120,000 plush dolls exported **View project** Sourcing, manufacturing and delivery across plush toys, remote-control toys, specialized lighting, foam footwear, wooden toys, functional racks, travel luggage and eco-friendly cut-and-sew goods. - 120,000 plush dolls exported to Harpen Iman for distribution to Walmart and Target - 85 SKUs across eight product categories - Quality and compliance held across every category [Read the full case study](https://takarahq.com/insights-threesixty-group) LipIce Sheer Color lip balm lineup with the "Thỏ 7 Màu" blind-box plush characters Rohto Vietnam ### Blind-Box Launch: 7 Designs, 25 Days Early A plush blind-box collection for "Thỏ 7 Màu" and LipIce Sheer Color: seven designs, strict compliance requirements and a tight launch date. 23,400 units 25 days ahead of contract **View project** Full cycle from sketch to 3D design to prototype to mass production. - 7 designs; R1 samples for the first 3 designs in 7 days - 23,400 plush units produced - Delivered 25 days ahead of contract [Read the full case study](https://takarahq.com/insights-rohto-blindbox) Doraemon plush toy in a pirate costume, produced to the license's exact face ratio and Pantone blue Client: Tagger · Doraemon · Shin-chan · One Piece ### Japanese Character Merchandise OEM OEM manufacturer for Tagger, the long-time master licensee of Doraemon, Shin-chan and One Piece in Vietnam: apparel and merchandise built to the standard Japanese licensing demands, plus e-commerce fulfillment. 26 SKUs Since 2018 **View project** OEM manufacturing and e-commerce fulfillment for Doraemon, Shin-chan and One Piece licensed merchandise, produced for Tagger and held to Japanese licensing’s strict QC standards, down to exact color ratios. - 26 SKUs in production - OEM manufacturer since 2018 - E-commerce fulfillment included [Read the full case study](https://takarahq.com/insights-doraemon-oem) Hong Kong skyline over Victoria Harbour HKTDC Partner ### HKTDC Partnership A relationship that opened doors across Hong Kong's licensing industry: a VIP invite to the Asian Licensing Conference, a selected-supplier slot at Instyle Hong Kong in Vietnam and a sponsored exhibitor spot for our Sotafi brand. Since 2018 HKTDC-sponsored exhibitor **View project** A long-running relationship with HKTDC that has repeatedly opened doors into Hong Kong's licensing and electronics industries. - VIP invite to the Asian Licensing Conference (2018) - Selected supplier at Instyle Hong Kong in Vietnam - HKTDC-sponsored exhibitor as Sotafi (formerly Zone42) at the Hong Kong Electronic Fair 2023 Startupzone [Read the full case study](https://takarahq.com/insights-hktdc-partnership) BIDU mascot plush figures with World Trade Center Binh Duong New City branded totes World Trade Center (BIDU) ### BIDU Mascot: World Trade Center Designed and built the BIDU brand mascot for World Trade Center: sketch to finished costume, five size variants, held to strict brand-image standards. 5 size variants 14 -day turnaround **View project** Full mascot design and production cycle for BIDU, from concept sketches to a finished costume approved against World Trade Center's brand guidelines. - 5 size variants for display and gifting - 14 days from brief to finished mascot - Built to strict brand-image compliance [Read the full case study](https://takarahq.com/insights-wtc-bidu) Keppel Land Mid-Autumn gift set: moon lamp and mooncake plush pouches Keppel Land ### Keppel Land: Mid-Autumn Corporate Gifts A Mid-Autumn corporate gift set for one of Vietnam's leading real estate developers: a mooncake-shaped plush pouch paired with a lamp shaped like the moon, matched to the brand's premium positioning. 5 SKUs 1,500 sets **View project** Trung Thu set the brief: turn a mooncake into something you could hold, and the moon into something that glows. The result was a plush pouch shaped like a mooncake, paired with a lamp shaped like the moon itself, delivered on schedule. - 5 SKUs, anchored by the mooncake pouch and the moon lamp - 1,500 sets produced - The moon lamp was 3D printed to meet the Mid-Autumn deadline - Delivered on time in 30 days [Read the full case study](https://takarahq.com/insights-keppel-land) Galaxy Cinema 'Thỏ Ơi' movie merchandise plush keychains Galaxy Cinema ### Galaxy Cinema: “Thỏ Ơi” Movie Merchandise Plush toys, accessories and collectibles for Galaxy Cinema's feature film “Thỏ Ơi”, built to strict character-design compliance on a tight release-window timeline. 5 SKUs 3,500 units in 21 days **View project** A full character-merchandise line produced to launch alongside the film's release. - 5 SKUs across plush, accessories and collectibles - 3,500 units produced - Delivered in 21 days to align with the film's launch [Read the full case study](https://takarahq.com/insights-galaxy-cinema) ### Your brand next Send a sketch or a reference sample. Takara comes back with a plan and pricing. Start a project 02 · A decade of launches ## From an e-commerce team to licensed programs Every milestone below is a real program. Click one to jump to its story. 1. 2013 **Founded in Ho Chi Minh City** A small e-commerce team running Takara.vn and Mirako.vn, growing to about 500 organic orders a day. 2. 2016 **Pokémon license** Apparel and plush license timed with the Pokémon Go launch, plus early OEM partnerships and pop-ups. 3. 2018 **Licensee, OEM, HKTDC** Official Pokémon licensee; OEM for Tagger on Doraemon, Shin-chan and One Piece; VIP invite to the Asian Licensing Conference. 4. 2020 **ThreeSixty Group** Won a competitive bid in Shanghai to become the group’s Vietnam sourcing partner for major US retailers. 5. 2023 **Hong Kong stage** Selected supplier at Instyle Hong Kong in Vietnam; HKTDC-sponsored exhibitor as Sotafi. 6. 2024 **Brands & mascots** BIDU mascot for World Trade Center in 14 days; 1,500 Keppel Land gift sets in 30 days. 7. 2025 **Blind boxes & film** Rohto blind box delivered 25 days early; Galaxy Cinema “Thỏ Ơi” merchandise in 21 days. 03 · Clients & partners ## Trusted across licensing, retail and corporate - The Pokémon Company The Pokémon Company - Tagger Tagger - Doraemon Doraemon - ThreeSixty Group ThreeSixty Group - FAO Schwarz FAO Schwarz - HKTDC HKTDC - Rohto Vietnam Rohto Vietnam - Keppel Land Keppel Land - World Trade Center World Trade Center - Hanoi Centre Hanoi Centre - Galaxy Cinema Galaxy Cinema - Ministop Ministop - Aeon Mall Aeon Mall - Kim Đồng Kim Đồng - Phương Nam Books Phương Nam Books In-house 3D design and prototyping for Biti's Hunter, VNG, ASUS, Runam, Nika Keyboard and Saurus Coffee, including a 65 cm resin dragon for Biti's Hunter made from 420 miniature shoes. **2013** founded in Ho Chi Minh City **230+** retail doors in the Pokémon rollout **120,000** plush dolls exported with ThreeSixty Group **25 days** early: 23,400 Rohto blind-box plush Takara ## Bring Takara your next launch. Licensed merchandise, corporate gifts or a mascot for your brand: start with a sketch, a reference or a deadline. [Start a project](https://takarahq.com/contact) [Read the insights](https://takarahq.com/insights)