--- title: "Jellycat-Style Custom Plushies for Your Brand | Takara" description: "Make super-soft, floppy, minimal-face plushies in the Jellycat style under your own brand: fabrics, MOQ from 500 pcs per design, sample fee and timeline, made at vetted partner factories in Vietnam." url: https://takarahq.com/jellycat-style-plush lang: en last_updated: 2026-10-18 publisher: "Takara Corporation JSC (takarahq.com)" --- Custom plushies · Soft & minimal style # Jellycat-style plushies, made under your own brand Super-soft fur, a slouchy body, a quiet embroidered face. If your brand or your corporate gift needs that look, Takara develops an original plushie in the same spirit and has it made at a vetted partner factory in Vietnam, with your label, hangtag and packaging. [Get a plushie quote](https://takarahq.com/plush-quote) [Browse ready plush patterns](https://takarahq.com/plush-toys-oem) Soft pastel bunny plushie with long floppy ears and an embroidered sleeping face, a Takara original design 01 · What makes the look ## Six details behind the soft, minimal plushie style The style is a set of construction choices, not a secret. These are the ones to put in your brief. 01 ### Super-soft, short-pile fur A dense, velvety surface that feels expensive in the hand. Crystal Velboa and 1.5 mm minky are the usual choices; sherpa or bouclé add texture. **In your brief:** Name the fabric feel you want and send a reference swatch or photo. 02 ### A slouchy, floppy body Limbs and ears are filled lightly so they hang and flop, while the body keeps its shape. It comes from the pattern and the filling density, not the fabric alone. **In your brief:** Say which parts should flop and which should stand. 03 ### A minimal embroidered face Small embroidered eyes and nose instead of plastic eyes. It keeps the face calm and avoids small parts on products for young children. **In your brief:** Send the face as a simple front view; fewer lines embroider better. 04 ### A weighted base A pellet pouch sewn into a closed inner bag lets the plushie sit upright on a desk or shelf. **In your brief:** Tell Takara if the product is meant for young children, because it affects testing. 05 ### Everyday things with a face Food, plants and objects turned into characters are a big part of the style, and they suit brands: a product, a dish or a mascot becomes a soft object. **In your brief:** Start from one simple silhouette with few pattern pieces. 06 ### A calm, muted palette Creams, sage, dusty pink, soft browns. Colors are picked from stock fabric ranges, matched as closely as possible to your reference. **In your brief:** Give Pantone references; custom-dyed fabric starts from 3,000 pcs. 02 · Takara originals ## Soft pastel plushies Takara has already drawn Original concepts by Takara, ready to adapt with your colors, label and packaging. A faster start than a design from scratch. Floppy bunny plushie in a soft pastel, minimal style, a Takara original concept Floppy bunny Teddy bear plushie in a soft pastel, minimal style, a Takara original concept Teddy bear Sheep plushie in a soft pastel, minimal style, a Takara original concept Sheep Elephant plushie in a soft pastel, minimal style, a Takara original concept Elephant Fox plushie in a soft pastel, minimal style, a Takara original concept Fox Penguin plushie in a soft pastel, minimal style, a Takara original concept Penguin 03 · Retail vs custom ## Buying designer plush as gifts vs making your own plushie Many companies hand out designer-brand plush as gifts. A custom plushie in the same style carries your brand instead of someone else’s. | Factor | Designer plush bought at retail | Custom plushie through Takara | | --- | --- | --- | | Branding | The maker’s brand and label. | Your woven label (from 500 pcs per design), branded hangtag, embroidered logo and retail box. | | Design | The same product anyone can buy. | Your own character or product as a plushie, made only for you. | | Quantity | Any quantity, while stock lasts. | 500 pcs per design for Vietnam, 1,000 pcs per design for export. Ready catalogue patterns from 500 pcs per order, designs mixed. | | Lead time | Immediate if in stock. | Sample in 7 to 10 working days, then production from 30 days after approval and deposit. | | Unit cost | Retail price, including brand and retailer margins. | Quoted per design from the factory price, by size, fabric and quantity. | | Colors | The brand’s current range. | Closest stock fabric to your reference; custom Pantone dyeing from 3,000 pcs. | | Paperwork | A retail receipt. | VAT invoice in Vietnam; test reports for the destination market when goods are sold. | 04 · Terms at a glance ## What a custom plushie order looks like Minimum order **500 pcs** per design for Vietnam; 1,000 pcs per design for export, because testing costs are fixed per design. Sample fee **US$100–300** per design depending on complexity, including up to 3 revision rounds. Design and 3D work are quoted per project. Sample time **7–10 days** working days after the sample fee is paid and the artwork is final. Production **From 30 days** after sample approval and deposit, longer for large quantities, plus shipping. 05 · How it runs ## Five stages, one partner 1. 01 **Brief** Your drawing, logo or reference photos, size, quantity and every market you will sell in. 2. 02 **Sample** A physical sample in 7 to 10 working days, revised until you approve it. 3. 03 **Production** Made at an assigned partner factory that Takara has vetted on quality, labor and environment. 4. 04 **QC** Inspection against the approved sample before the goods leave the factory. 5. 05 **Delivery** Packed with your branding and shipped with the documents your market requires. 06 · Plush Takara has delivered ## Plush programs behind the promise Rohto Vietnam · 2025 **23,400 blind-box plush** 7 designs, R1 samples for the first 3 designs in 7 days, delivered 25 days ahead of contract. ThreeSixty Group **120,000 plush dolls** Exported to the US for Walmart, Target and other major retailers. Galaxy Cinema · 2025 **3,500 units in 21 days** Plush and collectibles for the film "Thỏ Ơi", timed to its release. 07 · FAQ ## Questions about Jellycat-style plushies **Does Takara make or sell Jellycat products?** No. Jellycat is a trademark of Jellycat Limited, and Takara is not affiliated with it. Takara develops original plushies in a similar soft, minimal style, sold under your own brand. **Can you copy a specific Jellycat design?** No. Takara does not reproduce another brand’s designs, characters, labels or packaging. Your design must be original or licensed to you. Takara can help develop an original design from your brief; design work is quoted per project. **What is the minimum order for a custom plushie?** 500 pcs per design for Vietnam (corporate gifts and Vietnamese retail) and 1,000 pcs per design for export. Ready-made catalogue patterns start at 500 pcs per order, with designs mixed. **Which fabric gives that super-soft feel?** Short-pile fabrics such as Crystal Velboa and 1.5 mm minky give the dense, velvety feel; sherpa and bouclé add texture. Send a reference and Takara proposes the closest available fabric. **Can the fabric match our Pantone colors?** Below 3,000 pcs, colors are chosen from stock fabric ranges and matched as closely as possible to your Pantone reference. Custom-dyed fabric starts from 3,000 pcs. **Which safety tests does a plushie need?** It depends on where it is sold: for example EN 71 for the EU, ASTM F963 and CPSIA for the US, QCVN 3 with the CR mark for retail in Vietnam. Corporate gifts given away in Vietnam, not sold, need only a full VAT invoice. Testing is done for partner factories by accredited labs. ## Keep exploring [Lookbook**Custom plush toys & plushies**](https://takarahq.com/plush-toys) [Catalogue**Ready plush pattern catalogue**](https://takarahq.com/plush-toys-oem) [Guide**How to start a plush brand**](https://takarahq.com/insights-start-plush-brand) [Glossary**Plushie, plush toy or stuffed animal?**](https://takarahq.com/insights-plushie-vs-plush-toy) [Guide**Design for manufacturing**](https://takarahq.com/insights-design-for-manufacturing) [Service**Corporate gifts & merchandise**](https://takarahq.com/corporate-gifts-merchandise) Jellycat is a registered trademark of Jellycat Limited. Takara is not affiliated with, endorsed by or sponsored by Jellycat Limited. The name is used only to describe a product style. ## Turn your brand into a plushie Send your drawing or reference, the size, quantity and target markets. Takara replies with an itemized quote and the fabric options that fit. [Get a quote](https://takarahq.com/contact) [Chat on WhatsApp](https://wa.me/84906672348)