---
title: "Exporting Plush to the United Kingdom: Rules, Duty, Labels | Takara"
description: "What plush and merchandise made in Vietnam need to sell in the United Kingdom: toy safety rules, import duty and tax, required marks, labels and documents."
url: https://takarahq.com/export/united-kingdom
lang: en
last_updated: 2026-11-09
publisher: "Takara Corporation JSC (takarahq.com)"
---

# Exporting plush and merchandise to the United Kingdom

Great Britain applies the Toys (Safety) Regulations 2011. Toys carry the UKCA marking, or CE where Great Britain accepts it, with a UK Declaration of Conformity and the UK importer’s name and address. Plush from Vietnam can enter duty-free under the UK–Vietnam FTA.

Checked 9 Nov 2026 3 requirements for plush 2 sources

[Get a quote for this market](https://takarahq.com/contact)

Selling somewhere else?

- [USUnited States](https://takarahq.com/export/united-states)
- [EUEuropean Union](https://takarahq.com/export/european-union)
- [UKUnited Kingdom](https://takarahq.com/export/united-kingdom)
- [JPJapan](https://takarahq.com/export/japan)
- [KRSouth Korea](https://takarahq.com/export/south-korea)
- [AUAustralia](https://takarahq.com/export/australia)
- [CACanada](https://takarahq.com/export/canada)
- [SGSingapore](https://takarahq.com/export/singapore)
- [VNVietnam](https://takarahq.com/export/vietnam)

## At a glance

**Import duty from Vietnam**

Stuffed toys (9503 00 41): 4% third-country duty; 0% for Vietnam-origin goods under the UK–Vietnam FTA with valid origin proof (UK Trade Tariff, Nov 2026).

**Tax at import**

Import VAT 20%.

**Marks**

UKCA, or CE where Great Britain accepts it.

**Key document**

UK Declaration of Conformity and technical documentation.

**Labels**

English; UK importer’s name and address on the toy or packaging.

**Responsible party**

The UK importer, with the manufacturer’s technical file.

## Easy to miss

- **BS EN 71 testing** The designated standards mirror EN 71, so one test program usually serves the EU and UK.
- **UK REACH** Chemical restrictions run separately from EU REACH.
- **0% duty from Vietnam** Confirmed on the UK Trade Tariff for 9503 00 41; the importer needs valid proof of origin.

## Requirements by product

Pick your product. Indicative checklist from Takara’s market rule set; the accredited lab confirms the final scope.

**Plush & toys** 2 tests · 1 label

- Test **Toys (Safety) Regulations 2011** Great Britain’s toy rules: testing to the designated BS EN 71 standards, a technical file and a UK Declaration of Conformity.
- Test **UK REACH** Great Britain’s own chemical restrictions, mirroring the EU list for most consumer-product substances.
- Label **UKCA or CE marking** UKCA marking, or CE marking where Great Britain currently accepts it, plus the UK importer’s name and address.

**Apparel** 1 test · 1 document · 1 label

- Test **UK REACH** Great Britain’s own chemical restrictions, mirroring the EU list for most consumer-product substances.
- Document **UK general product safety rules** Non-toy consumer products must be safe and traceable, with the producer’s or importer’s details on the product or packaging.
- Label **UK textile labelling regulations** Fibre composition label using the standard fibre names.

**Drinkware** 2 tests · 1 document

- Test **UK REACH** Great Britain’s own chemical restrictions, mirroring the EU list for most consumer-product substances.
- Test **GB food-contact rules (retained 1935/2004 & 10/2011)** Migration testing and a Declaration of Compliance, as in the EU.
- Document **UK general product safety rules** Non-toy consumer products must be safe and traceable, with the producer’s or importer’s details on the product or packaging.

**Electronics** 3 tests · 1 label

- Test **Toys (Safety) Regulations 2011** Great Britain’s toy rules: testing to the designated BS EN 71 standards, a technical file and a UK Declaration of Conformity.
- Test **UK REACH** Great Britain’s own chemical restrictions, mirroring the EU list for most consumer-product substances.
- Test **UK radio, EMC, electrical safety & RoHS regulations** Radio Equipment, EMC and Electrical Equipment (Safety) regulations as they apply, RoHS limits, and WEEE producer obligations.
- Label **UKCA or CE marking** UKCA marking, or CE marking where Great Britain currently accepts it, plus the UK importer’s name and address.

**Selling through retailers or under license (2 more)**

- Audit **Retailer test protocol & factory audit** Major retailers usually set their own lab test protocol and require a social-compliance audit (for example amfori BSCI or Sedex SMETA) at the producing partner factory. These programs are generally practical for relatively large orders.
- Audit **Licensor approvals & factory program** Licensors approve the concept, pre-production and final samples, and some (for example Disney FAMA) require production at an authorized partner factory. Authorized facilities are limited and generally practical for larger orders.

## How Takara handles it

1. **Declare the market** List every market and retailer at inquiry. It sets the tests and the eligible partner factories.
2. **Design for testing** Components, colors and labels are chosen so testing stays clear and affordable.
3. **Test before production** Accredited labs test the approved sample and risky components on production materials.
4. **Label and document** Marks, local-language labels and your importer’s documents are ready before shipment.

Custom plush for export starts at 1,000 pieces per design, because testing is a fixed cost per design.

Read next

[Toy safety matrix: US, EU, UK, Vietnam](https://takarahq.com/insights-toy-safety-compliance-matrix)

## Questions

**Is UK duty on plush from Vietnam 0%?**

Yes for Vietnam-origin goods with valid proof of origin under the UK–Vietnam FTA; otherwise the third-country rate for stuffed toys is 4%.

**Can a CE-marked toy be sold in the UK?**

Great Britain accepts the CE marking for many goods alongside UKCA. Check the current government guidance for toys before printing labels.

## Sources

Checked on 9 November 2026. General information, not legal or customs advice: confirm the rate for your exact tariff code and the requirements for your product with a customs broker or accredited lab.

1. [UK Trade Tariff, commodity 9503 00 41 00 (stuffed)](https://www.trade-tariff.service.gov.uk/commodities/9503004100)
2. [UK Government, Toys (Safety) Regulations 2011 guidance](https://www.gov.uk/government/publications/toys-safety-regulations-2011)

## Planning plush for the United Kingdom?

Send the design, quantity, age grade and sales channel. Takara replies within 3 business days with a quote that includes testing and documents.

[Get a quote](https://takarahq.com/contact) [WhatsApp](https://wa.me/84906672348)
