---
title: "Brand Kit · Takara logos, colours and assets"
description: "The official Takara wordmark, emblem, Mira and Koko mascot marks, brand colours, website screenshots and product photos, with how to use them."
url: https://takarahq.com/brand
lang: en
last_updated: 2026-10-25
publisher: "Takara Corporation JSC (takarahq.com)"
---

# Takara Brand Kit

Logos, colours and images for presenting Takara correctly in press, partner materials and co-branded merchandise.

[Ask the brand team](https://takarahq.com/contact)

## Naming

Write Takara as one word with a capital T. Product names keep their capitals too, for example Takara Portal. Sotafi is a separate brand of Takara Corporation JSC and is written on its own, never as "Takara Sotafi".

Takara TAKARA, takara, Ta-kara

Takara Portal Takara portal, TakaraPortal

Takara Corporation JSC Takara Corp., Takara Co.

**What the name means.** Takara (宝) is the Japanese word for treasure.

## Wordmark Recommended

The wordmark is the primary way to show Takara. Use it as supplied: keep its proportions, keep the orange accents, and leave clear space around it at least the height of the letter t.

Wordmark · on light

Wordmark · on light

Wordmark · on dark

Wordmark · on dark

## Logo & marks

The emblem is for small spaces where the full wordmark does not fit, such as app icons and social avatars. Mira, the teal baby dragon, and Koko, the small yellow egg, are Takara's mascots; use them alongside the wordmark, not in place of it.

Emblem · on light

Emblem · on light

Emblem · on dark

Emblem · on dark

Mira

Mira

Koko

Koko

## Colours

Takara Orange and Ink carry the brand; white gives them room. The mascot colours belong to Mira and Koko and are used around them only. Click a colour to copy its hex code.

## Screenshots

Screenshots of takarahq.com for articles and partner pages. Use them unedited, and do not combine them with other brands' interfaces.

takarahq.com · desktop

takarahq.com · desktop

Home · phone

Home · phone

Mira · phone

Mira · phone

## Products

Photos of merchandise Takara has produced, for articles and partner pages. Please credit Takara and do not edit the products shown.

Plush line-up

Plush line-up

Embroidered hoodie

Embroidered hoodie

Canvas tote

Canvas tote

Insulated bottle

Insulated bottle

Plush cushion

Plush cushion

## Need brand files?

For logo files, co-branding approval or press questions, write to the Takara team.

[Contact Takara](https://takarahq.com/contact)