--- title: "Takara Vietnam: Licensed Merch & Corporate Gifts Since 2013" description: "Since 2013 in Ho Chi Minh City: licensed merchandise, plush and premium corporate gifts for Pokémon, Tagger, Rohto, Keppel Land and Galaxy Cinema." url: https://takarahq.com/about lang: en last_updated: 2026-10-18 publisher: "Takara Corporation JSC (takarahq.com)" --- # The creative-manufacturing partner that turns your stories into merchandise people love. Licensed merchandise, corporate gifts and art toys, made through vetted partner factories in Vietnam since 2013. [Partner with Takara](https://takarahq.com/contact) [View careers](https://takarahq.com/careers) [The Pokémon Company Case study](https://takarahq.com/insights-pokemon-rollout) [Tagger Case study](https://takarahq.com/insights-doraemon-oem) [ThreeSixty Group Case study](https://takarahq.com/insights-threesixty-group) FAO Schwarz [Rohto Vietnam Case study](https://takarahq.com/insights-rohto-blindbox) [Galaxy Cinema Case study](https://takarahq.com/insights-galaxy-cinema) [Keppel Land Case study](https://takarahq.com/insights-keppel-land) [World Trade Center Case study](https://takarahq.com/insights-wtc-bidu) [HKTDC Case study](https://takarahq.com/insights-hktdc-partnership) Ministop Aeon Mall Hanoi Centre ## What is Takara? Takara is a creative-manufacturing partner based in Ho Chi Minh City. Bring a signed license or a design brief, and Takara delivers finished, shelf-ready merchandise: plush, soft goods, hard goods and corporate gifts. Meet Takara, in 15 seconds ### Built on relationships, standards and process. Every order goes to a partner factory in Vietnam or China that Takara has vetted for quality, safety testing, working conditions and design protection. You get one accountable partner from the first sketch to the container leaving port, and the discipline Japanese licensors taught us: hit the spec exactly. History ## Takara began as a small e-commerce team, not a factory. 1. 2013 ### Where it started In Ho Chi Minh City, a small e-commerce team learned to do one thing well: put the right product in front of the right person. We launched two sites, Takara.vn for distribution and Mirako.vn for goods under our own brand, and built the anime and merchandise business to around 500 organic orders a day. [Takara on Facebook](https://www.facebook.com/takarahq/) 2. 2016 ### Pokémon found us Pokémon noticed that reach. We launched our Pokémon merchandise the same day Pokémon Go went live, an official licensee from day one. We built the Mirako brand and brought the program into more than 230 retail doors across Vietnam, from Ministop and Aeon Mall to Kimdong and Phuong Nam Books. That scale taught us our first lesson: keep every promise a license makes, all the way to the shelf. Pokémon Ministop Aeon Mall Kimdong Phuong Nam Books 3. 2018 ### A very specific blue That year, we became the OEM manufacturer for Doraemon and Shin-chan, two of Japan's most beloved characters, through Tagger, the long-time master licensee that holds these characters in Vietnam. Doraemon's face holds an exact ratio: the eyes, the whiskers, the space between them. The blue matches one precise Pantone shade. Off by a fraction, and the character no longer looks like himself. Japanese licensors don't compromise on those details. They taught us that authenticity means hitting the spec exactly, and that discipline still shapes how we work today. Tagger Doraemon 4. 2018–20 ### Two years, one yes In 2018, we entered a competitive bid in Shanghai to become ThreeSixty Group's authorized Vietnam sourcing partner, the group behind FAO Schwarz, Sharper Image, and Vornado. Over two years, ThreeSixty watched how we worked, then brought us through Shanghai, Guangzhou, and Hong Kong to train alongside factories already certified to export to the United States. We learned the standard on the factory floor, where those factories already met it. We became ThreeSixty Group's sourcing partner first, then its manufacturer: 85 SKUs across eight categories, from plush toys to travel luggage, for a retail network that includes Walmart and Target. ThreeSixty Group FAO Schwarz Sharper Image 5. 2020–22 ### The first container We had the partnership with ThreeSixty. Now we needed to prove we could execute at scale. In 2020, we received the order that would define our export capabilities: 120,000 plush dolls, safety-tested and bound for the United States. Closing the deal took time: compliance, production timelines, and the logistics of shipping to some of the world's largest retailers. We delivered in 2022. That first container was proof: Walmart, Target, and retailers across the US received their products on spec, on time, on budget. It was our first major export, and our first step from local partner to global one. ThreeSixty Group Walmart Target 6. Today ### Two brands, one bridge Today, Takara works alongside Sotafi, our B2B platform connecting suppliers with buyers across Vietnam and beyond. Takara focuses on sourcing, licensing, and manufacturing, while Sotafi reaches a wider network. Together, they connect global ambition with local expertise. Our network runs on relationships, standards, and process. That process gets your product to you on time, on spec, on budget. We still apply the same discipline, once measured in a precise shade of blue, to every product we ship. Takara Sotafi Our people ## The people behind every order A small team in Ho Chi Minh City, working every day with licensors, retailers and partner factories. - Amy Nguyen **Amy Nguyen** CEO & Co-founder [LinkedIn](https://www.linkedin.com/in/0xamy/) - Tuan Anh Vu **Tuan Anh Vu** Head of Engineering [LinkedIn](https://www.linkedin.com/in/james-vu-687679237/) - Alice Duong **Alice Duong** Head of Business Development [LinkedIn](https://www.linkedin.com/in/alicia-duong-844382115/) - Dat Tran **Dat Tran** Partnership Manager [LinkedIn](https://www.linkedin.com/in/dattt2311/) - **Your seat here** We teach the trade, from junior sourcing to running a production line. [See open roles](https://takarahq.com/careers) Out in the industry ## Where we show up in the industry. Licensing expos, trade fairs and student hackathons across the region: the rooms where Takara meets licensors, brands and the next generation of creators. Creative DNA Hackathon 2026, RMIT Vietnam Creative DNA Hackathon 2026, RMIT Vietnam Vietnam Licensing Expo 2025 Vietnam Licensing Expo 2025 Asian Licensing Conference, Hong Kong Asian Licensing Conference, Hong Kong Pitch day at the hackathon Pitch day at the hackathon Instyle Hong Kong in Vietnam Instyle Hong Kong in Vietnam On the hackathon jury On the hackathon jury Meet our mascot ## Mira + Koko = Mirako. Mira is Takara’s water-dragon mascot and Chief Idea Officer. Koko, the little yellow egg she never lets go of, is your idea. Put the two together and you get Mirako, which sounds a lot like miracle. **Species** Water dragon with axolotl frills **Role** Chief Idea Officer **Always holding** Koko, your idea The name echoes Mirako, Takara’s own brand since 2013. [Meet Mira](https://takarahq.com/mira) [Play Hatch with Mira](https://takarahq.com/mira#play) What we hold ourselves to ## Our values 01 ### Craftsmanship A finish flaw invisible to a buyer is still a defect to us. Every partner factory’s QC lead signs off on their own run by name. 02 ### Licensing integrity Approved art files, approved colorways, no gray-market overruns. A licensor’s trust is the least replaceable asset we have. 03 ### Partnership Bad news on a production schedule reaches a client the day we know it, not the week the shipment is due. 04 ### Continuous improvement Every closed PO gets a defect-rate review. Recurring issues change the process, and the next run’s inspection checklist is updated to match. Track record ## More than clients, partners. Licensors, retailers, studios and corporate teams who trusted Takara with their stories. - [Rohto Vietnam **25 days early** 23,400 blind-box plush in 7 designs, delivered ahead of contract.Read the case study](https://takarahq.com/insights-rohto-blindbox) - [ThreeSixty Group **120,000 plush dolls** Exported for Walmart and Target; 85 SKUs across 8 categories.Read the case study](https://takarahq.com/insights-threesixty-group) - [The Pokémon Company **230+ retail doors** Licensed Pokémon apparel and plush under the Mirako brand.Read the case study](https://takarahq.com/insights-pokemon-rollout) - [Tagger **26 SKUs** Doraemon, Shin-chan and One Piece OEM, to licensor standard.Read the case study](https://takarahq.com/insights-doraemon-oem) - [Keppel Land **1,500 gift sets** Five SKUs of premium corporate gifts, delivered in 30 days.Read the case study](https://takarahq.com/insights-keppel-land) - [Galaxy Cinema **3,500 units in 21 days** “Thỏ Ơi” movie merchandise, timed to the release.Read the case study](https://takarahq.com/insights-galaxy-cinema) - [World Trade Center **5 sizes in 14 days** The BIDU mascot, from concept sketch to finished costume.Read the case study](https://takarahq.com/insights-wtc-bidu) - [HKTDC **Since 2018** VIP invitee to the Asian Licensing Conference and a long-running HKTDC partner.Read the case study](https://takarahq.com/insights-hktdc-partnership) FAQ ## About Takara: common questions Who Takara is, how it works and who it has worked for. **Does Takara own its factories?** No. Takara is a manufacturing partner that works through a network of partner factories in Vietnam and China. Each factory is checked on quality, environmental practice, working conditions and production integrity before work is assigned, and Takara manages sampling, quality control and delivery for the client. Certifications and audits such as amfori BSCI or Sedex SMETA are held by the partner factories, not by Takara. **When and where was Takara founded?** Takara Corporation JSC was founded in 2013 in Ho Chi Minh City, Vietnam. It started as a small e-commerce team running Takara.vn and Mirako.vn, and grew into licensed merchandise and manufacturing for brands, licensors and retailers. **Which brands has Takara produced for?** Examples: licensed Pokémon apparel and plush under Takara's Mirako brand in 230+ retail doors in Vietnam; OEM manufacturing for Tagger, the master licensee of Doraemon, Shin-chan and One Piece in Vietnam (26 SKUs); 120,000 plush dolls exported for Walmart and Target as ThreeSixty Group's authorized Vietnam sourcing agency; 23,400 blind-box plush for Rohto Vietnam, delivered 25 days ahead of contract; and programs for Keppel Land, Galaxy Cinema and World Trade Center. **Is Takara related to Takara Tomy?** No. Takara HQ (Takara Corporation JSC) is an independent Vietnamese company. It is not affiliated with Takara Tomy, the Japanese toy maker, or with Takara Standard. **How are Takara and Sotafi related?** Takara Corporation JSC owns two brands: Takara, for merchandise manufacturing, sourcing and licensing, and Sotafi, a B2B platform that connects suppliers with buyers. Takara is also a founding member of VCIPLA, the Vietnam Cultural and Intellectual Property Licensing Alliance. ## You bring the story. Takara makes the merchandise. Send a license or a design brief. You’ll get a production recommendation and a landed-cost quote within 3 business days. [Get a quote](https://takarahq.com/contact) [See how it works](https://takarahq.com/process)